Website Traffic

The Advantages of Buying Website Traffic

Are there advantages to buying website traffic? Is it profitable? A somewhat hotly contested matter on the Internet, buying website traffic – like any other form of advertising – has its upsides as well as its drawbacks. What cannot be contested is that as a means to increase traffic to a website, there is simply no other option that is as fast, cost efficient, guaranteed, and readily available to increase exposure to, and for, a web property – and, to immediately increase the chance to make sales.

Indeed, the primary argument against buying website visitors one will encounter on the Web, is that it is ‘untargeted’ and therefore “not of much use.” The salient problem with this assertion is that it paints with far too broad a brush: most traffic services are, indeed, untargeted – offering highly random visitors from highly randomized countries, and far more often than not in the form of pop ads (pop-ups and pop-unders). We agree: that traffic is not only untargeted, but is really just Internet spam clogging a surfers browsing experience.

However, when one purchases traffic that is targeted by logically, psychologically and semantically relevant category, that is further targeted by country, and that is delivered in an advertising format that is impossible to notice as an advertisement (targeted, expired domain redirection)…well, that is – by definition – targeted traffic. In fact, it is very targeted traffic.

Even though the few reputable critics that are usually worth listening to have the best of intentions, what even they seem to get hung-up on is that buying bulk website visitors is not the most targeted means by which to increase traffic to a website. And this is 100% true. What gets little attention is that high-dollar PPC (pay-per-click) platforms such as Google’s AdWords and Micrsoft’s AdCenter bring no more of a guarantee of sales or exposure at $2, $3, $5 – all the way up to $11 or $12 – per click, than that offered by buying website visitors in bulk from a legitimate traffic service such as WebsiteTrafficWarehouse.com Indeed, spending thousands upon thousands of dollars with PPC to advertise certain Web projects with no results to speak of is an experience virtually every long-time Internet entrepreneur has experienced, including every member of our own staff.

In the end, all advertising has inherent risks; and, part of effective advertising is trial-and-error – finding the best converting advertising tool for one’s web property: there is no one-size-fits-all approach.

All that being said, there are several distinct, indisputable advantages to buying website traffic, from a service offering a superior delivery method. Here are some of what we feel are the most important:

• Cost: Traffic availability for the tightest of budgets. 

• Volume: What buying web traffic visitors lacks in high-dollar targeting is often made up for in the sheer number of visits. 

• Lack of reflexive close-outs: If a visitor doesn’t know it is an ad, he or she is exponentially more likely to browse a page, and explore a site. 

• A means to ‘get off the ground’: If you are like most people, you have a very limited ad budget. Spending one’s $200 ad budget for the month in a single day with PPC platforms is unrealistic and a recipe for resentment. Conversions generated with bulk visitor purchases can be used to expand into novel advertising venues, so as to dial-in what works best for a particular landing page or site over the long term. 

• The ‘Principle of Tertiary Conversion‘: Which is a fancy shmancy way of saying this: If for no other reason than the sheer number of visitors provided by buying website traffic, a certain percentage of those visitors are likely to link to, bookmark, forward, tweet, write about on Facebook, blog about, and/or recommend an advertised URL. At some point in that line, someone – somewhere – buys. 

• Alexa Rank: For those pursuing increased value of their web property in addition to more website visitors, there must be a traffic improvement, and maintenance of that traffic improvement over time, as dictated by Alexa. It is that simple. Again, due to no other reason than the sheer volume of visits, there is absolutely no cheaper way in existence to improve the Alexa rank of a website, and maintain that improvement. 

• Brand Exposure and Brand Testing: Is your branding effective? Does your brand work towards the goals you have for it? Are you motivating your audience? Does your brand have appeal? There is only one way to find these things out: Visitors! Here is the question: Which would you rather do to test the effectiveness of your brand – pay $3.45 per visitor; or, 3/10 of one cent per visitor? 

• Better than any other form of advertising for certain URLs: This goes back to the fact that there is no one-size-fits-all method for advertising a website. There is a reason why one very rarely sees certain things advertised via PPC, CPM or CPA: Because these never work for certain URLs. Fact: In our experience, there is not a superior form of advertising for well-done squeeze pages, most affiliate links, tightly knit and succinct blog landing pages, email sign-up forms, concise messages, chat groups, forums, most digital products or most online services than buying redirected website traffic visitors in bulk. 

• Those not selling anything: There are literally billions of websites on the Internet – only a tiny fraction of them are e-commerce sites. Most people just want visitors, and achieving good Search Engine ranking positions that provide free traffic has never been more competitive; and, the parameters of what is and is not ‘good’ SEO (search engine optimization) changes on a nearly daily basis. Fact: Most websites on the Internet will not be seen very much – if at all – without advertising. Buying website traffic is the first, best hope for the vast majority of web properties to be seen. 

• The ‘Other Forms of Advertising Correlation‘: There is a remarkable correlation between a landing page/URL not converting with purchased website traffic, and that landing page/URL not converting with other, far more expensive forms of online advertising. In other words, when a landing page/URL does not convert with this type of paid-for traffic, it is highly unlikely that it will convert with other, more expensive online advertising. In short, buying website traffic is quite suitable as a testing grounds for whether or not to make further, more expensive advertising investments; or, to go back to the drawing board. 

This list really just glosses the surface, but the basic point is made: there are clear advantages when you buy website traffic. As with any tool, it pays to know how, when, and where to use it. 

In summary: there is a single thing that makes a website a website, and it is not your Domain Name, and it is not your template; it is not the effort or the time you have put into it; or fancy graphics, the best product or even the best written content the world has ever seen. Your Website is about its visitors: no website traffic – no website.

About the Author

AJ McKay is a long time Internet Entrepreneur, owner of numerous web properties, and former affiliate marketer who is now the managing partner of The Philosopher: Online Publishing and Investments – a professional SEO, website promotion and investments consortium based in South Florida. For quality traffic to your website, visit TheWarehouse today.

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